ICO: Marketing for Independent Cinemas

Independent Cinema Office’s free resource will support you to think strategically about your marketing and communications.

Marketing is central to everything your organisation does, so it’s essential to think carefully about your communications when planning a new project or reviewing your marketing channels.

Independent Cinema Office’s free guide, Marketing for Independent Cinemas, was designed to help film exhibitors take a strategic approach to their marketing and communications. Throughout the guide, there are tips and advice from a range of experts in the field, all with a wealth of knowledge to share.

Included in this guide:

• Developing your brand
• Accessibility and inclusivity
• Digital marketing
• Venue marketing
• Partnerships, sponsorship and fundraising
• Press
• Evaluation and GDPR

→ Download the Guide