ICO: Data-driven Marketing Online Course

In these following seven lessons, you’ll hear from some of the industry’s leading experts in marketing, with a specific focus on how you can use data to better engage with your existing audience, or approach new audiences that may have been out of reach until now.

Within these lessons, you’ll find a choice selection of case studies from organisations with exceptional experience in using data as a core part of their marketing.

With technology developing on an almost daily basis, the plethora of tools available to marketers within film exhibition is forever expanding, and it can be difficult to discern which are truly worth dedicating your time to. By the end of this course, you may have a clearer idea of how to most efficiently use data to market your cinema effectively, reach a wider audience and share your love of cinema.

In your own time and at your own pace, by working through these lessons you will gain knowledge, expert insights and new techniques that you can immediately begin using in your cinema or at your festival.

Estimated time for completion: 5 – 6 hours

Enroll for the course

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