ICO: Marketing for Independent Cinemas

Marketing is central to everything your organisation does, so it’s essential to think carefully about your communications when planning a new project or reviewing your marketing channels.

Independent Cinema Office (ICO) created this free resource to help cinemas and anyone working in film exhibition think more strategically about their marketing and communications. Throughout, there are tips and advice from a range of experts in the field, all with a wealth of knowledge to share. They’ve included lots of links for further reading as well as a useful resources section at the end.

Download it here


Included in this guide:

  • Developing your brand
  • Accessibility and inclusivity
  • Digital marketing
  • Venue marketing
  • Partnerships, sponsorship and fundraising
  • Press
  • Evaluation and GDPR

This guide was written by the following contributors:

Back to Resources