Sustainable Scenes: Audience Travel Guide for the Screen Sector

Audience travel can be a big source of impact for cultural venues and events, in particular those not well-served by public transport. It contributes to pollution and affects local communities, nature, and biodiversity.

It can be hard to measure audience travel impacts accurately, and reducing impacts depends to a large extent on audience behaviour change and the wider transport infrastructure. However, the power of cinemas and film festivals lies in their influence – making audiences aware of the impact, and promoting and incentivising lower impact travel options.

This resource was developed by Julie’s Bicycle for the BFI’s Sustainable Screen ‘Beyond Production’ programme for BFI National Lottery funded organisations and the wider sector. It covers:

• An exploration of what other cultural organisations are doing
• How to measure impacts, including an example audience travel survey
• Planning and taking action
• Communicating effectively and creatively
• Editable posters for your venue/event
• Ensuring accessibility and inclusivity

→ View the resource