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Pilot Project Case Study: Africa In Motion

Project AIM Queer Africa Strand
Date October-November 2018
Audiences 670 (for film screenings only)
Screenings 10 including Project Cafe, Transmission Gallery, CCA, University of Dundee

Aims
  • Create sustainable partnerships with BAME and LGBTQ+ community groups
  • Increase the provision of diverse cinema content in Scotland

  • The project to contribute to re-shaping Africa in Motion’s Diversity and Inclusion policy and build it in consultation with the people it seeks to include

Africa in Motion Film Festival (AiM) is an annual African film festival held across Glasgow and Edinburgh, now in its thirteenth year. They received Pilot Project funding to introduce a new programming strand at their 2018 festival: Queer Africa. AiM’s participatory programming strategy meant that young LGBTQ+ people of African descent in Glasgow were invited to curate and programme the event with the support of Africa in Motion staff. These curators were based at the Glasgow School of Art POC (People of Colour) society and Transmission Gallery, an artist-led organisation run by a committee composed entirely of people of colour. 

The festival opened with screenings of highly acclaimed Kenyan film Rafiki, a lesbian love story directed by Wanuri Kahiu. The film was the first Kenyan film to be screened as part of Un Certain Regard in Cannes, and was then controversially banned from being shown in Kenya because of its homosexual content by the Kenyan Film Classification Board. Other screenings and events included Stories of Our Lives, a series of LGBT short films from Kenya, and a selection of African LGBTQI+ short films, both contemporary and archival, from queer Black Scottish artist Maud Sulter

Marketing

  • Contacting and sending information to venue partners and/or BAME partner networks, mailing lists and social media networks. 

  • Creating social media content targeted to these groups and audiences; tweets, Facebook and Instagram posts, Podcast episodes
  • Working with a number of partners who work directly with target audiences,  including: Transmission Gallery, Glasgow School of Art PoC Society, SQIFF, Glitch Film Festival, the Coalition for Racial Equality and Rights, Glasgow University LGBTQ+ society, and LGBT Youth Scotland

  • Securing press coverage in The List and The Skinny

Accessibility

  • Pilot Project funding enabled AiM to provide sliding scale, pay-what-you-can ticketing to welcome those on low or no income. Nobody was turned away due to lack of funds. 

  • Subsidised taxi and bus fares for trans BAME people, or those who cannot afford to attend due to transport costs

  • Held screenings and events at venues that meet the accessibility needs of differently abled people (wheelchair ramps, hearing loops)

  • To ensure spaces are welcoming and safe for everyone, spaces had gender neutral toilets and easily-identifiable staff to approach if anybody felt unsafe or uncomfortable at any event.

To apply for your own Pilot Project, read more about the fund here

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